More evidence that twitter can be bad as well as good for business
Like many things in life, there are pro’s and con’s to social media generally and twitter specifically. On the positive side, it’s a great, fast and easy way of making contacts and communicating rapidly and effectively with a potentially big audience of people who share something in common with you.
On the other hand, in a world where everything gets faster and faster and where there are competing demands for time and attention, and a sub-conscious if not conscious feeling that you have to keep tweeting regularly, it is all too easy to act in haste and repent at ;leisure…. Compose a quick tweet, don’t think, press return and … boom… trouble .
Here is a recent example ….PR agency Redner Group has had it’s contract terminated in the last week when it’s Managing Director, acting on behalf of a major games publishing company, slapped down some complaints from customers with a twitter post… not only did this go viral very quickly, but it was terrible PR, exactly the opposite of what the company was retained for. So, Redner Group lost it’s biggest customer as a result of a short tweet.
As recent examples have shown, there are growing legal; risks of saying what you want online, and our advice is to think… pause….. and stay away from controversy on twitter unless you have deep pockets.
